Millennial parents called Parennials

Introducing the Parennials – Millennial Parents

The first-wave of Millennials—those born in the 1980s and early 1990s—are becoming parents, and like all generations they are putting their own mark on raising children. In this age of generational label overkill, they even have been given their own name: Parennials.

As these Parennials transition to adulthood, they bring with them a brand new style of parenting that reflects their priorities in work/life balance that will affect employers for the next couple of decades.

And there are lots of them—already, more than 16 million Millennial women have children, and the number is growing by 1 million a year, according to Pew. Because they are having children later in life than previous generations—when their career is more established, they may have a better idea of what they want in life, and what they want in work.

If you are an employer of these Parennials, you will want to readjust your programs and resources to reflect their needs as new parents. Here are a few ways employers can do that:

Work to keep childcare stress at bay. An increasing number of workplaces are offering on-site childcare or setting policies that are childcare-friendly. If on-site daycare isn’t possible, offering pre-tax childcare savings or flex spending accounts (FSAs) and financial counseling as parents adjust to the reality of new expenses can help increase corporate loyalty among Parennials.

Set parent-friendly policies and schedules. Harvard Business Review reported, “Some organizations have implemented a policy that no meetings will start prior to 9:30 a.m. or end later than 4:30 p.m. This simple move cuts down on the anxiety surrounding timely daycare pick-up and drop-off, and the expense related to daycare overtime charges. When parents aren’t worried about running late, they can keep their mental energies focused on the business.”

In addition, offering perks such as closing the office early on Halloween, offering job shares (two people work 20 hours per week each) or providing paid time off for parent-teacher conferences and school functions can go a long way.

Invest more in telecommuting and remote communications. Flexibility around how, when and where work is done can all help keep Parennials engaged and productive. Some companies have found that investing in teleconferencing technology can help allow for schedule and work location flexibility while keeping co-workers connected to and engaged in the workplace.

Some Millennial and Generation X entrepreneurs are responding to these specific flexibility needs by creating professional co-working spaces attached to daycare centers or playrooms, such as Play, Work or Dash in Northern Virginia.

Set up workplace parent support groups. A new take on mentoring programs at work are parenting support groups. Millennials are the first generation who can get so much parenting advice online, but using the shared interest in parenting and how to juggle work and life can build bonds between coworkers and present new opportunities for mentorship. The Federal Government’s Office of Personnel Management offers a guide to creating these groups here.

Millennials are giving birth to 5 of every 6 babies today, so as an employer, consider building the programs and allocating resources now to help keep (and attract) the best Millennial employees.

millennials fraud and cybersecurity

Digital-Native Millennials Get Hacked

Millennials — the masters and commanders of the digital world — are putting themselves in cyber peril when it comes to online privacy and security.

It is a bit ironic that these digital sophisticates are being fooled by online scams more than older generations, but new studies by TransUnion, TrueCaller, the Better Business Bureau and other organizations have shown that Millennials are more likely than older generations to be duped by scams online, through text messages and even through phone calls.

TransUnion found that most Millennials (about 85 percent) keep bank account information in their mobile devices and access bank accounts through public, open wi-fi connections. Baby Boomers and even members of Generation X (the generation that tends to trust nothing and no one) are significantly less likely to take that type of risk with personal, financial information.

With corporate financial fraud on the rise through business email hackings, this is not just an issue surrounding Millennials’ personal information and privacy. Millennials’ employers, managers and corporate IT departments should start educational campaigns in their companies to help Millennials understand what’s at risk and how to protect competitive information at work.

Parental Control Backfires

Like many Millennial traits, this can be traced back to how Millennials were raised. Millennials grew up with parents and teachers who protected them in many ways from the dangers of the world. This included parental controls on cable television, websites designed just for youth, parental monitoring services like Disney’s Circle and more. Because many Millennials grew up in a digital world that was safe and largely trustworthy, they did not learn when to be wary or how to protect themselves.

Not all Millennials are the same, however. Within the Millennial generation, there are differences in how older (or first-wave) Millennials and younger (or second-wave) Millennials. First-wave Millennials tend to use security and anti-virus software, password managers and other tech tools to protect themselves more often and more consistently than younger Millennials, according to some studies.

Inevitably, some Millennials will learn “the hard way” about online privacy and safety when they become victims of a scam, they experience credit card or bank fraud, or their identity is stolen. Otherwise, older Millennials, Gen-X members and even Baby Boomers — the Millennials’ parents, managers and mentors — should work to instill some digital fear into members of this generation.

 

 

How Reverse Mentoring Can Benefit Millennials and their Managers

Generation X and Baby Boomers are increasingly serving as mentors to Millennials in the workplace, but the new trend is reverse mentoring, where Millennials provide guidance on new and innovative ways to approach the ever-changing demands of work.

The benefits of traditional mentoring — where an older, more seasoned professional trains, teaches and coaches younger employees — are well documented. Mentoring young employees helps them learn more about their jobs, their role in the company, their potential career trajectory and how to advance professionally; it also gives older employees an increase in job satisfaction and purpose, builds their career legacy and gives them a unique professional outlet.

While the benefits of traditional mentoring relationships are known, the benefits of reverse mentoring are less known. Reverse mentoring is the practice of matching older, seasoned professionals with younger employees with a focus on having the Millennials mentor up.

What Millennials Can Bring

Millennials often have a reputation for being lazy, entitled, needy — the list goes on, and the majority of these negative stereotypes about Millennials don’t hold up to the light. Millennials are loyal, team-oriented, innovative and goal-focused.

Millennials often bring a new perspective to the workplace, with a desire to see the “greater good” in their job, their role in the company and the company’s role in the world. Giving Millennials the opportunity to convey that passion to older employees who have been with the company a long time can re-energize and reignite the dedication and enjoyment long-time employees and managers once had for their jobs.

In addition, Millennials’ desire for transparency and honest communication can lead more seasoned managers to question the way they’ve “always done” things. This can lead to positive changes throughout all levels of the company, with an increase in experimentation, newly discovered efficiencies and new business development opportunities.

Reverse mentoring also gives seasoned professionals an opportunity to reflect on their own way of doing things and may widen their understanding of the way their organization and industry are changing. With reverse mentoring, older professionals have a unique opportunity to close their knowledge gap in areas like technology, social media, work-life balance, workplace trends and more.

In addition, a long-term Sun Microsystems study of about 1,000 employees found that employees who participated in a mentoring program were 20 percent more likely to get a raise — and that went for both mentors and mentees. In addition, employees who received mentoring were promoted 5x more often than those who did not have mentors.

How It Works

For companies, setting up reverse mentoring is easy, as it can work within the structure of the company’s ongoing, more traditional mentoring program. Cisco, for example, started their program by finding a champion within the organization to promote the program, set goals and metrics by which to measure success. Then, the company focused on recruiting mentees (i.e. older employees), and then recruiting mentors — the younger employees who indicated interest in participating. The company also provided the mentors with resources, tips, ideas and best practices for mentoring, as many had never been a mentor to someone in the past. Cisco’s former Business Operations Manager Laura Earle declared the reverse mentoring program a success, as it built relationships and helped all participants develop a better understanding of the company.

For a reverse mentoring relationship to work, many of the same rules apply as for a more traditional mentoring relationship. Both younger and older participants must keep an open mind and a positive attitude, trust each other, respect each other’s viewpoints and find ways to seek common ground. Both parties should set goals and commit to scheduling ongoing meetings to keep the relationship strong and growing.

job interview files

Who Is More Mature — Millennials or the Adults that Raised Them?

A recent article in the Washington Post got my attention — I could not resist responding to the perverse logic the reporter used to conclude that today’s teens are growing up slower than older generations did when they were young.

There are some things in the article that I do agree with and some things that the reporter got flat wrong. I happen to agree with the premise that the life stage of youth has extended a couple of years, especially for second-wave Millennials (13 to 24-year olds). Psychologist and author Jean Twenge notes in the article, “with longer life expectancies and more resources at their disposal, today’s youth can take a bit more time growing up.” Plus, part of the hand-on helicopter parenting includes longer helicopter rides, often into young adulthood. How are young people supposed to grow up when their parents help them fill out their resumes and accompany them on a job interview?

Here is where the reporter took a wrong term in her analysis: The title of the article is “Not Drinking or Driving, Teens Increasingly Put off Traditional Markers of Adulthood.” It is true that young adults are participating far less in risky behaviors like drinking and driving, having unprotected sex, drug use, participating in violent crime, etc. But it is a perverted view to assume that youth are appropriately on their way to becoming an adult because they drink and drive, and take part in illegal or promiscuous activities. Are these behaviors actually marks of adulthood and maturity? Really? What planet are you from?

According to one Millennial in a focus group conducted by Eventbrite, “It’s pathetic to be drunk and reminds them of their uncool parents.”

The article misses the larger point, that the real reason today’s teens and 20-somethings aren’t taking part in as much risky behavior is that today’s youth are simply more practical and more averse to such risk than youth of prior generations. The teens quoted in the article make valid points, including that they would rather hang out with their friends than engage in activities with serious negative consequences. However, they are also thinking more about their long-term horizons and goals — something many people don’t give today’s youth credit for doing.

Millennials are a generation of achievers, not a generation of snowflakes, as they are compared to often. They have been driven by their parents from a very early age to think about how their activity today will affect their future. So, their time horizons tend to be long-term. This is one of the reasons that despite the ubiquity of social media today, you see very little beer bong videos and embarrassing and compromising escapades by young teens. Yes, of course you will find exceptions to the rule, but by and large, Millennials realize that this behavior will have dire consequences for their career and future job prospects.

So don’t lose sleep over the fact that teens aren’t boozing it up like their parents did. In the immortal words of Pete Townsend and the Who: “The Kids Are All Right”.

managing millennials

Why Don’t Millennials Follow Directions?

Often when I’m speaking to managers of Millennial employees, I’m asked, “Why don’t my Millennial employees follow directions?” As a manager, it can be frustrating to give an assignment only to find out a week later that the assignment is not completed, or partially-completed. What’s the deal? There are two things to know about Millennials that can help you with this on-going management challenge: speed and specificity.

Speed

Since childhood, Millennials have been conditioned to receive guidance and feedback at a high degree of frequency.  Instant feedback on their computer-based quizzes and tests, Google searches, texting and Snapchatting with friends has all had a profound influence on the expectations of speed or response. Particularly in school, Millennials were tested, evaluated, graded and given feedback more often than any other generation to date. Older generations indulged in the virtue of patience simply because things took longer to happen back then. Older generations understand waiting. Millennials were not raised in an environment where waiting is a thing. Instant feedback on almost everything is the norm.

As a manager in the workplace,  consider ‘checking-in’ with your millennial employees a few times a day about the assignment that you’ve provided. You might think it is overkill, but to a Millennial, that’s normal. Frequent ‘check-ins’ allow you to assess their ability to stay on task on that assignment you’ve provided them to make sure they understand how to proceed.

Specificity

Accelerating your check-ins is key, but another important element to get Millennials to accomplish their assignments is to provide directions to Millennials with a high level of specificity. Different generations have very different viewpoints on this issue. Boomer and GenXers embrace the notion of doing an assignment their way. They revel in the independence they have—they don’t need a roadmap, they just need a goal and they will likely get it done with little or no supervision. The viewpoint of Millennials is almost exactly the opposite. They are fairly dependent on you as a manager. They want very specific directions on how to do an assignment correctly, and also an explanation for why it is important.

Why is this? It’s because Millennials were raised in a highly planned and structured environment. From childhood, their lives have been heavily managed by their parents. Even their schools advocated a highly planned and structured environment. Free time and play was not something Millennials did—everything was planned for them.  Another contributing factor in their need for specificity is that they hate to take risks and hate to fail. An “opened-ended” assignment for them is viewed as a risk. Their viewpoint is “why should I take a chance on doing an assignment the wrong way when there is probably an already proven way to do it without error”.  Be assured that if there is a YouTube video on how to do something, they are on it.

A LifeCourse Associates survey revealed: “69 percent of Millennials say they like their supervisor to provide them with ‘hands-on guidance and direction.’ Only about 40 percent of Boomers and older Gen Xers said the same.” In response, many companies are doing away with the annual performance review. It is being replaced with more frequent meetings, updates, goal tracking and evaluations with more specificity. Major companies doing this include GE, Accenture, Deloitte and more.

As a manager, make sure to provide instructions that have clear goals and clear process with a roadmap that assures them they are going in the right direction. Providing them with frequent cycles of open and honest feedback will have positive affects — increased loyalty, professional satisfaction and more employee engagement. Millennials will feel valued, cared for and motivated to meet their goals. Incorporating these two simple elements—speed and specificity means they’ll be more likely to stay with the company for the long run, ultimately reducing recruitment and retention costs.

 

second wave millennial using a mobile device

Introducing the Second-wave Millennials

Just as you were starting to figure out how to manage Millennials in the workplace, a major generational shift is underway. Coming to a workplace near you: Second-wave Millennials.

Every generation has a first wave (older cohort) and a second wave (younger cohort). Each wave has slightly different traits because they were raised by the parents of two different generations. Older Millennials are First-wavers (as of 2017, ages 25 to 35), and were raised by Baby Boomer parents. Younger Millennials, coming into the workplace now, are Second-wave Millennials (ages 13 to 24) and were raised by Generation X parents.

As an entire generation, Millennials have broad traits and behaviors that are enduring and unique regardless of the generation that raised them. But within these traits there are subtle differences based on how Boomers raised them compared to how Gen-Xers raised them. These subtleties are apparent in behavioral shifts in the workplace — and managers should take note.

These differences include Second-wave Millennials’ seeming lack of capabilities in written communications for the business world. In addition, face-to-face communication coaching may be necessary to ensure Second-wave Millennials receive adequate training and development regarding eye contact, posture, voice volume, and pace.

In addition, Second-wave Millennials may have challenges around their own ability to solve problems and think critically. Managers may need to provide training on problem-solving processes and tactics.

Lastly, Second-wave Millennials tend to have less self-awareness about their role as a team

member in a workplace setting. Navigating their way as part of a team is often perplexing to them.

Second-wave Millennials, despite these challenges in the workplace, can be developed into incredibly valuable employees. They will give their full loyalty and talent to your company if you invest in them.

CoachingMillennials has been working with a group of curriculum designers to create six training modules specifically for the Second-wave Millennials in your workplace. Our signature program is called “Developing Your Emerging Professionals: Gaining the 4 Skills Required for Workplace Success.”

The workshop covers key skills such as self-awareness, communication, collaboration, and problem-solving. Contact me directly if you’d like more information on this workshop:

warren@coachingmillennials.com, or call (703) 559-9130.

how to boost millennial engagement in person at work

How Do I Get My Millennials to Engage More In Person?

One trend I’ve been noticing in workplaces is the empty break room, where employees would typically gather to take a break from their work routine. There is a generational explanation for this, and it is not that people are necessarily working harder. The fact is that younger employees are more likely to take breaks at their desk, checking social media on their mobile device, or listening to podcasts.

“The young ones hide behind their computer and simply do not engage in person,” managers of Millennials often lament.

The Digital Footprint Started Early

Millennials are, yes, digital natives. In school and at home, Millennials had more electronicdevices and on-demand media than most Baby Boomers ever dreamed possible. With computers in the classroom and at home, the growing ubiquity of cell phones and (later) smartphones, Internet everywhere, wi-fi and video on-demand, it’s no surprise that the generation that grew up with technology is very comfortable engaging with it. In addition, the ability to work from anywhere for many Millennials has made engaging with people in the physical office less critical to productivity.

Give Them a Good Reason to Engage In Person

In recent years, some companies have tried to rein this in and force more in-person engagement among employees. Most notably, IBM in 2017 brought back into the office the company’s work-at- home employees, terminating most telecommuting options as a way to encourage more collaborative product development, comradery and even company loyalty.

Forcing employees to come into the office is, in part, an overblown response to an ongoing myth about Millennials — that they actually prefer to avoid in-person conversations with others, opting for text instead of talk. In fact, repeated studies have shown that Millennials do like in-person communication and even recognize the importance of it in their own career and professional development.

While digital modes of communication make up an important part of Millennials’ productivity and workflow, it’s not digital over in-person or an either/or choice. While some new employees may retreat to their mobile devices until they develop professional friendships, Millennials do come out of their shell and use in-person communication. In particular, they seem to prefer it to digital communications when they need to get help with a project or task, when it comes to learning career-place skills and processes, and in coaching and mentoring relationships.

Ideas to Help Encourage In-person Communications

For managers of Millennials, there are a number of ways to encourage in-person communication among Millennials and other generations of employees.

Have an open-door policy with both the physical space and with communication styles. Regularly hosting “office hours” (the way Millennials’ college professors did) can encourage Millennial employees to walk into executives’ offices and chat about the workplace, goals and strategies.

Develop mentorship and coaching programs that encourage employees to meet for lunch or coffee to discuss professional development, work-life balance and long-term career goals. Mentorship programs are one of the best ways to help make Millennials more loyal to the company and increase engagement and performance.

Create opportunities for teamwork such as professionally-related volunteer opportunities, in-person trainings and activities. Millennials are more emotionally connected to jobs in which they understand and have an active role in how their company contributes to the “greater good” in the community and in the world.

There’s always food. Last week I had a meeting at Bloomberg’s headquarters in NYC. On the sixth floor is a massive reception area with a smorgasbord of free snacks, and Millennials buzzing around everywhere. Coming out of college, many Millennials are comfortable with food-oriented activities. Few things get people away from their desks like treats in the breakroom — but managers may want to center a meeting or activity around those treats to prevent (or at least delay how quickly) those treats being taken straight back to Millennials’ desks.

how to get millennials to hit deadlines

Can Millennials Hit Deadlines?

 

It happens, and it is annoying— you set deadlines and your employees don’t meet them. But it’s more than annoying—it disrupts workflow, affects productivity, and makes everyone else’s job more difficult. Missing deadlines is a universal problem with all generations, but I more frequently hear from managers that Millennial are not hitting their deadlines.

The most common question I hear is: “How can I get my Millennial employees to actually complete a task on time?!” 

Ditch The Lazy Millennial Myth 

Many managers assume that Millennials don’t hit deadlines because they are lazy. But that’s not why. Contrary to the stereotype, most Millennials are not “lazy,” in fact- they are probably the least lazy generation in the workplace. Millennials crave “busy-ness”. They are always on the move, navigating between different tasks on multiple screens. They are multitasking masters of the universe. And this makes sense if you think about how they were raised in a hyper-stimulated environment where they had back-to-back activities filling up their schedules after school and on the weekends, driven by pushy parents.

In fact, with this high-achieving ethic, sometimes they can bite off more than they can chew and this is what gets them into trouble. This is where good management practices can help, so I have three simple suggestions to get Millennials on track for hitting deadlines.

Do These Three Things

Communicate frequently. Millennials want open, honest and transparent communication. They also crave frequent feedback — the annual review, for them, is archaic and unhelpful. Instead, very frequent ‘check-ins’ that let Millennials answer questions, receive feedback and advice, and tackle the next steps will help significantly. Instead of berating them for blowing a deadline, ask them to take the lead on coming up with the steps they will take to ensure the next deadline is met.

Set incremental goals. Employees of any age may be overwhelmed by one big, long-term project. For Millennials in particular, breaking down a big project into several steps with incremental goals and targets will help move that project along. Some workplaces have even implemented “gamification” into their workflows — using game-like systems to reward employees for meeting incremental goals and promoting teamwork to get larger projects and tasks completed on time.

Promote teamwork. Millennials grew up on organized sports teams, doing group projects at schools, and with an emphasis on the larger community (whether that was their school, church or neighborhood). In the workplace, Millennials often seek a feeling of family, community and teamwork. Ensuring they understand how their work, their piece of that large project and their deadlines will help make everyone more successful can go a long way toward motivating them.

 

concentrate at work

How Can I Get My Millennials to Take Their Work Seriously? 

This is a common question that comes up when I’m speaking or training executives who work with Millennials — “How can I get my Millennial employees to take their work seriously?!”

The idea that Millennials don’t take their work as seriously as their older professional counterparts is largely a myth. Studies have shown that in many ways, Millennials are workaholics. Almost half (48 percent) of Millennials “think it is a good thing to be seen as a work martyr by the boss,” — a higher percentage than any other generation surveyed, according to a research by Project: Time Off.

In addition, Millennials are more likely to forfeit paid time off than members of older generations, according to a Bankrate.com survey.

Work Gets Done, Just Differently

The difference in the way Millennials work is often the cause of the misconception that Millennials aren’t taking work seriously. Technology allows many employees to work anytime, from anywhere. For some employees, that means they need to spend less time at their desk in the office. Social media and online project management systems, email and mobile devices, remote desktops and more let Millennials stay connected to work wherever they are — and many sleep with their mobile devices, checking email before falling asleep and again before their feet hit the floor in the morning. (A Harris Poll survey showed 93 percent of Millennials have admitted to using their phones in bed.)

Getting the Best Work from Milliennials

If Millennials in a workplace don’t seem to be taking their work seriously, managers are often able to correct the situation through effective communication, goal-setting and mentoring.

Millennials are most engaged in their work when a few key factors are in place. They include:

  • Understanding their role in the organization. Millennials grew up with team projects and team sports, where they knew and understood their place and role in the group. They seek that same understanding in the workplace, and managers who communicate effectively about how a Millennial employee’s job is important can help Millennials feel more engaged in their work.
  • Understanding the organization’s role in the larger community, economy and world. Further, Millennials were raised with a sense of community and want to make a difference in helping make the world a better place. Millennials who know how the mission of their company aligns with their personal values, helps people and contributes to a “greater good” in society are more engaged at work. (Many companies have started encouraging volunteerism as both a team-building activity and to show corporate responsibility.)
  • Being provided with long-term and short-term goals and support to succeed. Millennials perform best when they have both short-term, achievable goals with the support to succeed, and long-term plans that include professional development and growth. Millennials like to achieve, and they look for a supportive network of colleagues to help them do so. (This train comes from their parents, teachers and coaches, who raised them in a supportive, encouraging setting and taught them they could do anything they put their minds to.) Cross-generational mentoring programs can provide Millennials with an understanding of how to grow and develop professionally over time, putting their short-term achievements at work into a longer-term context.
  • Enabling open, honest and transparent communications. Millennials are more loyal and engaged with employers who have open-door policies in the way they communicate. Millennials watched their parents fear the surprise layoff, and fostering a culture of openness, honestly and genuineness can help prevent employees from looking for new jobs based on false or incomplete information. Good communication and honest feedback can also help Millennials in their quest to achieve their goals and feel professionally fulfilled.

If All Else Fails…

If you are convinced that your Millennial employee is not taking their job seriously, start a dialogue where he or she does most of the talking and you do most of the listening. Make your case—put all the cards on the table, and do your best to listen. Sometimes it is hard to get to the root cause of the issue, especially if your relationship is strained or frustrating. If that still doesn’t work… well, not all hires are a guarantee fit to the role. But if this is happening with more than one employee, you might need some coaching of your own.

gamification

Game-ify Your Workplace

 

For a generation that grew up with Nintendo, Play Station, and Xbox 360, it makes sense that Millennials seek out fun ways accomplish tasks and achieve goals at work. It is estimated that 70 percent of the largest companies today are using some form of gamification to attract and retain their young talent.

Wait… What?

“Gamification” applies game technique to get people to achieve their goals. This is a real thing, and it is a $2.8 billion business. Think about it — Millennials have been conditioned to earn points, badges or rewards through games or competitions, and they like having targets set that are challenging but reachable with smaller goals along the way to measure progress and development.

In addition, because Millennials prefer to compete as part of a team, as opposed to individually, forward-looking companies have found ways to use game techniques in a positive way that encourages collaboration, recognition and support among employees of all ages.

A Growing Trend

According to Gartner Research, the gamification industry (primarily through apps and digital tools) will see significant growth in the next five years, with a market that could reaching $5.5 billion. There are already numerous vendors that can help businesses use the concept; one of the best known is a company called Badgeville.

Best Practices

But many companies are developing their own models and internal competitions that promote productivity. One insurance company, Chicago-based Assurance, has started a Digital High-Five program that promotes both positive, public recognition and competition. Employees can give other employees a digital high-five as a way to recognize good work. These are projected on LCD screens throughout the office for everyone to see. Employees “collect” high-fives, and each quarter the employee who accumulates the most wins an award.

Another insurance organization, Los Angeles-based Bolton and Company, hosted the “Bolton Rock Star Challenge.” To promote creativity and collaboration among employees, the company asked employees to nominate each other. Nominees received a guitar pick, and the person who collected the most guitar picks at the end of a 6-month period was proclaimed winner.

Millennials increasing believe that being successful long-term in their chosen career means meeting short-term goals and making steady, upward progress. Gamification is one way employers can help Millennials see the link between what they do at work today and how it helps their professional development for meeting tomorrow’s (or next year’s) goals.

Learn more about gamification and how it fits into recruiting and retaining the top Millennials — particularly in the insurance industry — in the soon-to-be-released white paper, “Maximizing Millennials for Insurance Agents and Brokers” from CoachingMillennials through the Council of Insurance Agents and Brokers (CIAB).

Get on the list (by providing your email address in our Newsletter sign-up box) to receive a notification when the report is released.

Fourth Turning Crisis Period

2017’s ‘Fourth Turning’ Crisis Period

A book called The Fourth Turning by William Strauss and Neil Howe is undergoing a massive resurgence in sales.

Twenty years after its original publication, its message is as urgent as ever, particularly as White House Chief Strategist Steve Bannon is using it as a playbook to shape the agenda for the United States.  Private equity investors and C-suite executives have been snapping up copies, looking for clues in an uncertain financial, political, and social environment.

What is a Fourth Turning? Like clockwork, over a 300+ year period, major events in United States history have occurred in predictable cyclical patterns, repeating themselves every 80 to 90 years. The Fourth Turning has been characterized as a “crisis” period in U.S. history.

A quick look back into the last three centuries, Fourth Turnings climaxed with major wars—the Revolutionary War (1775 – 1783), Civil War (1861 – 1865), and World War II (1939 – 1945). They are all about 80 years apart. In each case without exception, an economic collapse, a disintegration of social order, and a declining institutional effectiveness preceded these wars, while a new civic order and institutional effectiveness, along with economic growth, followed them.

Each Turning lasts about 20-years, and the Fourth Turning began with the financial crisis of 2008. According to the authors, 2017 puts us smack in the middle of a Fourth Turning.

Check out this article I wrote for Leader’s Edge Magazine to learn more about the cycles of history, clues as to why we are in a Fourth Turning crisis period in U.S. history right now, and what it could means for your business. And make sure to check out my new Fourth Turning landing page with information and links to articles on the topic.

I am scheduling speeches on this topic in the next few months for conferences and executive teams. Email me for availability. For more information and to see some sample slides, click here.

Regards,

WW

How to Attract and Keep Blue-Collar Millennial Employees

Over the past two decades, the nature of hourly work in the United States has changed dramatically — with blue collar jobs making up a smaller percentage of hourly jobs and technological advancement that has yielded significant growth in productivity.

The result: A drastic decline in the demand for blue-collar workers, and a simultaneous “graying” of that workforce. As industries like construction, transportation and warehousing continue to add jobs and grow, being able to attract, train and retain Millennials will be critical to the health of those industries.

Unfortunately for the current leaders in these industries, Millennials — the very workers who in the years to come will be needed to replace outgoing blue-collar retirees — have shown little interest in blue-collar work.

For example, there is a declining percentage of 25- to 34-year-old workers in construction (6.9 percent in 2015, down from 7.9 percent in 2000). According to a 2013 Georgetown University study, 35% of 18- to 24-year-olds worked in a blue-collar job in 1980. By 2010, that share had dropped to 19 percent as the population of people that age in the United States grew.

Why is this happening? In addition to lower demand in some sectors, like manufacturing, blue-collar work has acquired a stigma that drives away Millennials, including stagnant or low wages, a lower quality of life in these careers and more. Millennials who are choosing hourly jobs are often seeking out those that do not necessarily require continuing education or apprenticeship-like training, such as jobs in sales.

How can managers in these blue-collar fields ensure they’re sending positive messages to potential Millennial employees?

Millennials grew up with specific, unique traits that seem to be remarkably inclusive and cut across demographic categories like race, gender and social class. These include being raised to feel special and central to their parents’ lives, feeling protected, believing they can do anything, being team-oriented, and feeling pressured to succeed and achieve.

For hiring managers, this means there are specific, actionable strategies they can use to attract and retain Millennials in their industry. They include:

  • Making Millennials feel like an important part of the team right away by helping them understand how their roles and responsibilities have a positive effect on those around them.
  • Providing counseling and support on life basics such as preparing taxes and saving for retirement, in addition to giving training on “soft skills” so they behave properly in the workplace.
  • Cultivating an upbeat environment and plenty of positive (and frequent) reinforcement that they’re on the right track toward achieving their goals.
  • Equipping Millennials with ways to obtain additional training to advance in their careers.
  • Emphasizing teamwork over individual competition in the workplace.
  • Defining and putting context around how the job they are doing makes a positive difference in the world around them.

In addition, hiring managers must make dedicated efforts in the hiring process to highlight the long-term career potential and growth in these fields. Counter negative assumptions and stereotypes with success stories and early, positive associations. For example, RV manufacturer Thor Industries offers tours to eighth graders and their parents, and also has a presence in schools that lets both audiences know about the well-paid, stable work environment the company provides. The marketing campaign Go Build Alabama, that highlighted above-average earning potential for skilled laborers and emphasized construction as an accessible field to people without college degrees, helped boost applications to apprenticeship programs in the state by 73 percent. Other states have started replicating the program.

Hiring managers should also promote teamwork and leverage Millennials’ team-oriented attitudes. This means recruiting friend groups and creating immersive, multi-day orientation programs that allow time for new hires to bond with their new co-workers. Allow connections during the workday through social media, text messaging and more without assuming these tools are hurting productivity — they can be incorporated into the ways Millennials are used to working.

On an individual level, Millennials appreciate having clear goals and frequent feedback as they work toward those goals. Millennials want tight cycles of feedback (not just a one-per-year performance review) because they have an innate desire to succeed and please those above them.

Managers and executives should also leave the door open for new hires to contribute their ideas. In industries where there may not be much room for this type of input, make it clear how the work Millennials are doing is integral to the team’s mission. Don’t be shy about expressing appreciation for both their work and their ideas. In addition, emphasize how the work their doing helps the larger world or offer volunteer opportunities to increase professional engagement and fulfillment.

While hiring managers of hourly workers in blue-collar industries say the jobs they offer can offer a steppingstone to a fruitful career, it is up to those same hiring managers to convince young job-seekers of this. That requires a new approach to hiring and coaching Millennials.