Coaching is the New Managing For Millennials

I love Peter Drucker.  The father of modern management always cut through the complexity and got to the heart of that matter. I remember during the weighty assignments in finance and accounting classes while getting my MBA, I’d run across a Drucker quote like, “business has only two functions, marketing and innovation”. This inspired me to slog through the double-entry bookkeeping.

Drucker died in 1995 at the age of 96, so he never managed a Millennial, but if he did, he would be refining and tweaking one aspect of his management theory. He might say that to get Millennials to peak performance, manage less, and coach more.  Coaching is the new managing for Millennials. Here’s why

Millennials grew up to believe they were special. From an early age they were doted on by their parents, helicopter-hovered in K-12, and plastered with gold stars for completing assignments. They have been under the watchful eye of parents, teachers, tutors, and coaches all their lives. For the most part, these authority figures have been caring with their Millennials’ best interest in mind.  So when these Millennials enter the workforce, how will they respond to someone who doesn’t possess these characteristics? A distant authority figure doling out unexplained assignments and lofty goals without explaining how to get to those goals is not the way to get there. On the other hand, someone that will work closely with them, mentoring and partnering– coaching them to better performance will experience far greater levels of productivity.

The word “management” conjures up a faceless bureaucratic infrastructure, at worst– malevolent, and at best—indiscriminate: Rule-making and decision-making at its worst. Drucker himself even said, “So much of what we call management consists of making it difficult for people to work”

Let me be clear. The principles of good management still need to apply—clear expectations, a means of tracking progress, and rewards for achieving goals. But how a manager manages should be more like a coach—developing his or her Millennial employee with close supervision and a watchful, caring eye.

Old habits die hard, and if you’ve been a manager for more than 10-years, I can understand the inclination to subscribe to the philosophy,  ‘if it ain’t broke, don’t fix it.’ But something does not have to be broke in order to fix it.  Change happens, and the strong are those that can adapt to change. Millennials are different from the previous two generations. They are the change that is happening in the workplace, and coaching, not managing, might be the change that gets your organization to higher levels of productivity.

Take it from Peter Drucker when he says, “If you want to start doing something new, stop doing something old.” Coaching is the new managing when it comes to Millennials.

-Warren Wright

www.coachingmillennials.com

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