Born 1982 – 2004, they are between the ages of 12 – 34. We divide them between first wave Millennials (22-35) and second wave Millennials (12 -21)
According to the U.S. Census, there are 100 million Millennials, the largest generation in US history
Millennials are the most diverse generation in US history: 40% are non-white
The most educated generation in US history. 33% 4-year college graduates vs. 17% in 1974, for example
The term "Millennials" was coined by Neil Howe and William Strauss in their 1991 book, Generations
They were raised to feel special by their parents, and told to believe they could accomplish anything. Surveys show that this generation is more hopeful and optimistic about solving problems compared to GenXers and Boomers
They prefer teamwork over competition, seek out community service opportunities, and gravitate toward employers who try to make a difference. They are connected to their peers, supported by social media
Unlike Boomers and GenXers, they prefer structure, and a detailed road map on how to reach goals. Most people assume youth prefer an unstructured environment, but studies show that this is not true for millennials.
They are deeply connected and dependent on technology, and redefining how they interact with it. 88% get their news from Facebook
Raised by ‘helicopter parents’ with the advent of Baby On Board stickers in mini-vans, parents have worked hard to keep them safe physically and even emotionally. This has translated into risk-adverse behavior as adults.
Millennials are responsible for a 70% drop in violent youth crime compared to Boomers in the 70’s and GenXers in the early 90’s. (source: CDC, Behavioral Risk Factor Survey, 2014)
They are overwhelmingly progressive, with over 76% identifying themselves Democrat or Independent (source: Pew Research)
Millennials are less likely to enter a career on Wall St and more likely to join a non-profit or government agency compared to other generations when they were their age. Teach for America gets more applicants than Princeton University.
Millennials are more likely to get along with their parents compared to Boomers and GenXers, when they were their age. They text or talk daily, listen to the same music, and even go to movies together.
Despite the gap shrinkage at home, the workplace gap is contentious. 74% of employees think “generational differences cause problems in the workplace”. (Source: LifeCourse Associates)
30% of their media time is spent on User-Generated content—media produced by themselves and their peers. Snapchat, Instagram, Periscope, and Wishbone are all examples of Millennial platform preferences that bring together the words