Who are the Millennials? Traits / Trends

Born 1982 – 2004, they are between the ages of 12 – 34. We divide them between first wave Millennials (22-35) and second wave Millennials (12 -21)

According to the U.S. Census, there are 100 million Millennials, the largest generation in US history

Millennials are the most diverse generation in US history: 40% are non-white

The most educated generation in US history. 33% 4-year college graduates vs. 17% in 1974, for example


The term "Millennials" was coined by Neil Howe and William Strauss in their 1991 book, Generations


They were raised to feel special by their parents, and told to believe they could accomplish anything. Surveys show that this generation is more hopeful and optimistic about solving problems compared to GenXers and Boomers

They prefer teamwork over competition, seek out community service opportunities, and gravitate toward employers who try to make a difference. They are connected to their peers, supported by social media

Unlike Boomers and GenXers, they prefer structure, and a detailed road map on how to reach goals. Most people assume youth prefer an unstructured environment, but studies show that this is not true for millennials.

They are deeply connected and dependent on technology, and redefining how they interact with it. 88% get their news from Facebook

Raised by ‘helicopter parents’ with the advent of Baby On Board stickers in mini-vans, parents have worked hard to keep them safe physically and even emotionally. This has translated into risk-adverse behavior as adults.