what is a generation?

What is A Generation Anyways?

Hi Everyone.

This is a youtube I did over a year ago and it received lots of hits. It is a one-minute primer on generations. I hear people talking about “Generation Z” as if they are starting in the workplace. The reality is that “Generation Z” , the generation after the Millennials, was born around 2004-2005, making the oldest about 11 years old. Marketers frequently try to split a generation in two so they can sell more consulting on a “new and different” generation. Remember– a generation spans about 20-years, which is about the length of a phase of life.

Its all written in the book called Generations by Neil Howe and William Strauss. BTW– They coined the term “Millennials” way back in 1990.

If you really want to geek out on generation theory, check out this: Strauss-Howe Generational Theory in Wiki.

Bye bye for now.

Warren

 

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