Introducing the Second-wave Millennials

Just as you were starting to figure out how to manage Millennials in the workplace, a major generational shift is underway. Coming to a workplace near you: Second-wave Millennials.

Every generation has a first wave (older cohort) and a second wave (younger cohort). Each wave has slightly different traits because they were raised by the parents of two different generations. Older Millennials are First-wavers (as of 2017, ages 25 to 35), and were raised by Baby Boomer parents. Younger Millennials, coming into the workplace now, are Second-wave Millennials (ages 13 to 24) and were raised by Generation X parents.

As an entire generation, Millennials have broad traits and behaviors that are enduring and unique regardless of the generation that raised them. But within these traits there are subtle differences based on how Boomers raised them compared to how Gen-Xers raised them. These subtleties are apparent in behavioral shifts in the workplace — and managers should take note.

These differences include Second-wave Millennials’ seeming lack of capabilities in written communications for the business world. In addition, face-to-face communication coaching may be necessary to ensure Second-wave Millennials receive adequate training and development regarding eye contact, posture, voice volume, and pace.

In addition, Second-wave Millennials may have challenges around their own ability to solve problems and think critically. Managers may need to provide training on problem-solving processes and tactics.

Lastly, Second-wave Millennials tend to have less self-awareness about their role as a team

member in a workplace setting. Navigating their way as part of a team is often perplexing to them.

Second-wave Millennials, despite these challenges in the workplace, can be developed into incredibly valuable employees. They will give their full loyalty and talent to your company if you invest in them.

CoachingMillennials has been working with a group of curriculum designers to create six training modules specifically for the Second-wave Millennials in your workplace. Our signature program is called “Developing Your Emerging Professionals: Gaining the 4 Skills Required for Workplace Success.”

The workshop covers key skills such as self-awareness, communication, collaboration, and problem-solving. Contact me directly if you’d like more information on this workshop:

warren@coachingmillennials.com, or call (703) 559-9130.

How Many Generations are in the Workforce?

How many generations of people are in the workforce today? The answer may be fewer than you think.

It is often said there are four or even five generations of people in the full-time labor pool, but the answer hinges on the definition of generation and simple math.

A generation typically spans 18 to 22 years. Currently, 97 percent of the workforce in the United States is 18 to 73 years old, a 56-year spread, according to the U.S. Bureau of Labor Statistics.

That means it is unlikely you will have more than three generations in your place of business — at least legally — at any given time.

Right now, the generations in the workforce are Baby Boomers, the oldest of whom are in their early 70s, Generation X members, and Millennials, the youngest of whom are just entering their teen years. Generation Z members are barely old enough to stay home alone (see Busting Myths – Generation Z).

Although there are only three generations in the active, full-time workforce, the generational differences are significant. A survey of thousands of employees in the insurance industry, for example, revealed that three-quarters of respondents agreed that there are important generation differences, and those differences “sometimes” or “often” pose challenges in the workplace. (See more about this in “Why Generations Matter” from LifeCourse Associates.)

These differences include how members of each generation set goals for themselves and others, what members of each generation wants from their managers and coworkers, and even how they communicate. Learn more about how Millennials are changing the workplace here.

Busting Myths: Generation Z is Taking Over the Workforce

Watch out — Generation Z is coming! Or so the media would have you believe.

But the reality is this so-called “Generation Z” is not yet entering the workforce, and in fact, has barely reached puberty. Most social scientists who track generations say the first born from Gen Z was born between 2002 – 2005, making the oldest 14, and the youngest…not yet born. A generation, by definition, is about 20 to 22 years in length.

Alphabet Soup: What’s in a name?

Generation Z is a “default” name given to the generation that followed “Gen Y” (more widely recognized as the Millennials), which itself was a follow-on to Generation X. But the naming of generations was never meant to be an exercise in sequencing the alphabet.

This alphabet obsession started with Generation X, or “Gen X,” (1961 – 1981) so named not as a random letter, but because of their “anti-brand” ethic. “X” as in the non-brand, an appropriate mark for a generation that was described by their elders as “wasted, slackers that will amount to nothing”. They started with punk and ended with grunge, always in black t-shirts. They are “X” through and through.

The next generation to come up was called, by many people, Generation Y — named by an unimaginative but well-meaning writer at Ad Age — the next letter of the alphabet, and the predictable sequencing continued with Generation Z.

We call them “Homelanders”

We call the cohort born after Millennials, “Homelanders.” (2002 – ?) We call them this in part because they are literally at home more than previous generations. Studies show that this generation does not go outside and play as much as previous generations, instead playing video games and doing homework, staying safe under the watchful eye of their helicopter parents. Indeed, with a brief exception to play Pokémon Go, this generation is under near-constant supervision. Check out this interview in Forbes with Neil Howe on Homelanders.

Another reason we call them Homelanders is the geopolitical mood sweeping the globe right now. From Russia to China to right here in the U.S., there is more focus than ever on keeping the homeland safe and distancing ourselves from far-flung alliances. Homelanders will be growing up during a time when we are looking more inward and less likely to welcome outsiders. This is the generation that will be coming of age in a post-Brexit global environment.

Gen Z in the Workplace? Forget about it

Don’t believe the hype. You have plenty to worry about at work — don’t worry about this. With the oldest Homelanders barely old enough to mow the lawn, you won’t see them shaking up the workforce anytime soon. The fact is, it’s simply too early to be talking about their influence on our world in any significant way.

Most companies I talk to are still trying to master the Millennial mindset. Given that they represent over a third of the workforce, that should be the generation du jour.

What is A Generation Anyways?

Hi Everyone.

This is a youtube I did over a year ago and it received lots of hits. It is a one-minute primer on generations. I hear people talking about “Generation Z” as if they are starting in the workplace. The reality is that “Generation Z” , the generation after the Millennials, was born around 2004-2005, making the oldest about 11 years old. Marketers frequently try to split a generation in two so they can sell more consulting on a “new and different” generation. Remember– a generation spans about 20-years, which is about the length of a phase of life.

Its all written in the book called Generations by Neil Howe and William Strauss. BTW– They coined the term “Millennials” way back in 1990.

If you really want to geek out on generation theory, check out this: Strauss-Howe Generational Theory in Wiki.

Bye bye for now.

Warren